Apple MacBook dethrones PC

Apple has just announced a series of improvements for the MacBook series, good news for those people who have been waiting to transfer their files from a PC system to an Apple system. The “Get A Mac” series has a TV advertisement explaining just how easy that will be: “Throne”.

PC on the throne in Get A Mac Apple advertisement

PC admits that Vista’s a bit of a hassle but contends that switching computers is an even bigger hassle. “So while you may have a better operating system I’m not losing any of my subjects to you.” Mac explains that PC users buying Apple computers can have their files transferred over for free. “I banish you! You’re banished!”, says PC.

Click on the image below to play the video.

The new MacBook Pro comes with a precision aluminum unibody enclosure, and ultrathin 13.3-inch LED-backlit display, up to 5x faster NVIDIA graphics performance, and an all-new, smooth glass Multi-Touch trackpad. Unfortunately for video editors, the new series comes without a Firewire connection.

Macbook Pro image


The Throne ad was developed at TBWA\Media Arts Lab by chief creative officer Lee Clow, executive creative directors Duncan Milner and Eric Grunbaum, creative director Jason Sperling, associate creative directors/art directors Chuck Monn and Jamie Reilly, senior copywriter Krista Wicklund, Kevin Tenglin, agency producers Mike Refuerzo and Serena Auroux.

Filming was shot by director Phil Morrison via Epoch Films with director of photography Peter Donahue.

Editor was Val Thrasher at Mad River Post. Post production was done at Company 3 by Brian Robinson and Stefan Sonnenfeld.