Apple iPhone 3G in Hallway

Apple has launched a television commercial for the iPhone 3G shot by film director David Fincher. Using music from Oceans 12 ($165 Million + Intrest / The Round Up), the spot presents the new iPhone as if it were soon to be stolen merchandise, all in anticipation of the new 3G iPhone on July 11.

Apple iPhone Hallway television commercial

Two men carry a case in a secret facility. The voice-over says, “It’s finally here. The first phone to beat the iPhone. It surfs the web and downloads data twice as fast, but for half the price. Introducing the new iPhone 3G.” Click on the image below to play the video.


The Hallway ad was developed at TBWA\Media Arts Lab by chief creative officer Lee Clow, executive creative directors Duncan Milner and Eric Grunbaum, associate creative director/art director Alan Briere, senior copywriter Krista Wicklund, copywriter Alicia Dotter, art director Drew Stalker, agency producers Anne Oburgh and Perrin Raush, and music supervisor David Taylor.

Filming was shot by director David Fincher via Anonymous Content and director of photography Pawel Edelman.

Editor was Kirk Baxter at Rock Paper Scissors, with colorist Angus Wall and post producer Chris Noviello.

VFX/Online work was done at Asylum by VFX supervisor Sean Faden, producer Cassandra Khavari, lead modeler Greg Stuhl, lighting/shader artists Matthew Maude, Denis Gauthier, CG animators Piotr Karwas, trackers Gary Laurie, Michael Lori, Eddie Offermann, texture artists Tim Clark and John Hart.

Music was composed by David Holmes. Sound was designed by Ren Klyce at Mit Out Sound. Sound was mixed by Loren Silber at Lime Studios.