Apple Get A Mac Referee

Apple has launched the latest in the Get A Mac series, this time promoting the Leopard operating system as superior to Windows Vista.

Apple Get A Mac referee ejects PC

The Referee ad quotes a Wall Street Journal article which suggests that Leopard is better and faster than Vista. When PC appeals the referee’s decision he’s ejected. The WSJ reference is to an article by Walter Mossberg, published on October 25, 2007.

Click on the image below to play the video in YouTube

Credits

Referee was developed at TBWA/Media Arts Lab, by chief creative officer Lee Clow, executive creative director Duncan Milner and Eric Grunbaum, ACD/art director Chuck Monn, ACD/copywriter Jason Sperling, copywriter Alicia Dotter, agency producers Hank Zakroff and Perrin Rausch.

Filming was shot by Phil Morrison via Epoch Films, with director of photography Mott Hupfel.

Editorial work was done by Val Thrasher via Mad River Post.

Post Production was done at Company 3 by producer Gavin Miljkovich and colorist Stefan Sonnefeld.

See the Referee online in quicktime at www.apple.com/getamac

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This entry was posted on Tuesday, January 8th, 2008 at 8:30 pm and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.