Apple Get A Mac Referee
Apple has launched the latest in the Get A Mac series, this time promoting the Leopard operating system as superior to Windows Vista. The Referee ad quotes a Wall Street Journal article which suggests that Leopard is better and faster than Vista. When PC appeals the referee’s decision he’s ejected. The WSJ reference is to an article by Walter Mossberg, published on October 25, 2007.
Referee was developed at TBWA/Media Arts Lab, by chief creative officer Lee Clow, executive creative director Duncan Milner and Eric Grunbaum, ACD/art director Chuck Monn, ACD/copywriter Jason Sperling, copywriter Alicia Dotter, agency producers Hank Zakroff and Perrin Rausch.
Editorial work was done by Val Thrasher via Mad River Post.
Post Production was done at Company 3 by producer Gavin Miljkovich and colorist Stefan Sonnefeld.