Apple Get A Mac Off The Air
Apple’s latest Get a Mac advertisement features an offer to make switching from PC to Apple easier by transferring files for customers. Mac Genius announces that Apple is transferring files from customers old PCs to their new Macs for free. PC is very concerned that his frustrated users might hear about that and so looks for ways to take the ad off air. “Beeeeeeeeeeeeeeeep!”
See the Off The Air ad in quicktime at Apple 640 x 360
The Get a Mac campaign was developed at TBWA\Media Arts Lab by chief creative officer Lee Clow, executive creative directors Duncan Milner and Eric Grunbaum, creative director Jason Sperling, associate creative directors/art directors Chuck Monn and Jamie Reilly, senior copywriter Krista Wiklund, copywriter Kevin Tenglin, producers Mike Refuerzo and Serena Auroux.
Filming was shot by director Phil Morrison via Epoch Films with director of photography Peter Donahue. Editor was Lucas Eskin at Mad River Post. Telecine was produced at Company 3 by Brian Robinson and Stefan Sonnenfeld.