Apple Get a Mac Bake Sale

In Apple’s latest Get A Mac television commercial, PC is running a Bake Sale (cake stall) to raise funds for fixing Vista. It’s because the marketing guy is spending so much on advertising. But how much would a Bake Sale raise? Plenty, if you charge $10 million for each cup cake.

PC has a Bake Sale in Apple Get A Mac commercial

So how much would a “Get A Mac” commercial cost to develop, in comparison with a Windows commercial? John Hodgman and Justin Long, with the occasional visitor and minimal props, would require a much smaller budget than the celebrity-focused campaign featuring Jerry Seinfeld and company. However the advertising budget is not the point. Apple needs to prise customers out of the hold of main player Microsoft and to do must find ways to increase levels of dissatisfaction. There’s a danger that PC might actually become more interesting than Mac in the process.


The Get A Mac campaign was developed at TBWA\Media Arts Lab by chief creative officer Lee Clow, executive creative directors Duncan Milner and Eric Grunbaum, creative director Jason Sperling, associate creative directors/art directors Chuck Monn, Jamie Reilly, senior copywriters Kevin Tenglin, Krista Wicklund, agency producer Serena Auroux.

Filming was shot by director Phil Morrison via Epoch Films with director of photography Peter Donahue.

Editor was Lucas Eskin at Mad River Post. Post production was done at Company 3 by Brian Robinson and Stefan Sonnenfeld.