Apple has launched two new “Get a Mac” commercials featuring Mac and PC animated for the holiday season. The advertisements suggest that PC and Mac are attempting to put their differences aside. In each case, however, the feeling of togetherness is stymied by PC’s sense of jealousy of Apple’s hipness or PC’s need to declare superiority.
In “I Can Do Anything”, PC explains that he loves this time of year, not because of peace on earth, but because he gets do anything he wants as an animated character – floating up in the air, making a snowman in fast motion, and even talk to the animals. That’s OK until the cute little bunny talks about heading off to the Apple Store. In “Tree Trimming” Mac and PC celebrate the holiday season by decorating a tree together. PC has a good reason to delay connecting the power to the tree. Click on the image below to play the Santa video in YouTube (HD)
Click on the image below to play the Tree Trimming video in YouTube (HD)
The animated Get A Mac ads were developed at TBWA\Media Arts Lab, Los Angeles, by chief creative officer Lee Clow, executive creative directors Duncan Milner, Eric Grunbaum, creative director/copywriter Jason Sperling, associate creative director/art director Chuck Monn, senior art director Jamie Reilly, senior copywriter Kevin Tenglin, agency producers Hank Zakroff, Serena Auroux.
Animation was developed by director Kirk Kelley via LAIKA/House with director of photography John Nolan, producer Rebecca Bowen, editor Michael Corrigan, online producer Rex Carter. Editor was Lucas Eskin at Mad River Post.