Apple Beer Made from Real Apples

Apple Beer, the soft (non-alcoholic) drink made from Real Apples. That’s the tag line for a series of print advertisements from Salt Lake City. A bottle hanging from a tree, a bottle inside an apple pie, and three bottles covered in caramel or toffee – these go so far in creating the connection between real fruit and the drink. What is needed, perhaps, is something more like bottles bobbing in a tub of water.

Apple Beer Tree

Apple Beer Pie

Apple Beer Caramel


The Apple Beer campaign was developed at Richter7, Salt Lake City, by executive creative director Dave Newbold, creative director/copywriter Gary Sume, creative director/art director Ryan Anderson, and photographer Chad Hurst.

Filed under: Print