The Inspiration Room

Apple Beer Made from Real Apples

Apple Beer, the soft (non-alcoholic) drink made from Real Apples. That’s the tag line for a series of print advertisements from Salt Lake City. A bottle hanging from a tree, a bottle inside an apple pie, and three bottles covered in caramel or toffee – these go so far in creating the connection between real fruit and the drink. What is needed, perhaps, is something more like bottles bobbing in a tub of water.

Credits

The Apple Beer campaign was developed at Richter7, Salt Lake City, by executive creative director Dave Newbold, creative director/copywriter Gary Sume, creative director/art director Ryan Anderson, and photographer Chad Hurst.

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This entry was posted on Tuesday, November 11th, 2008 at 12:04 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Richter7

Posted in Inspiration, Print Press Posters Billboards

One Response to Apple Beer Made from Real Apples

1. Smiley says:

   November 11, 2008 at 12:14 am

   This campaign could keep on going.
   4) Barrel of water with the bottles bobbing up & down.
   5) Guy with bottle on his head with an arrow through it.

   Reply