Apple Beer, the soft (non-alcoholic) drink made from Real Apples. That’s the tag line for a series of print advertisements from Salt Lake City. A bottle hanging from a tree, a bottle inside an apple pie, and three bottles covered in caramel or toffee – these go so far in creating the connection between real fruit and the drink. What is needed, perhaps, is something more like bottles bobbing in a tub of water.
The Apple Beer campaign was developed at Richter7, Salt Lake City, by executive creative director Dave Newbold, creative director/copywriter Gary Sume, creative director/art director Ryan Anderson, and photographer Chad Hurst.