Apple and PC the Bean Counter

Apple has launched a new “Get A Mac” television commercial, poking fun at Microsoft’s high budget for advertising. It’s a poke at the recent $300 million campaign featuring Bill Gates, Jerry Seinfeld and many “I’m a PC” partners. PC opens his dialogue by allocating wads of US currency to advertising, advertising and advertising, with just a small amount given to fixing Vista. With all the frustrations Vista is causing Microsoft customers, PC has to take drastic action, by investing in advertising and more advertising.

PC Bean Counter

Click on the image below to play the video.


The Get A Mac campaign was developed at TBWA\Media Arts Lab by chief creative officer Lee Clow, executive creative directors Duncan Milner and Eric Grunbaum, creative director Jason Sperling, associate creative directors/art directors Chuck Monn, Jamie Reilly, senior copywriters Kevin Tenglin, Krista Wicklund, and agency producer Serena Auroux.

Filming was shot by director Phil Morrison via Epoch Films with director of photography Peter Donahue.

Editor was Lucas Eskin at Mad River Post. Post production was done at Company 3 by Brian Robinson and Stefan Sonnenfeld.