Apple and PC the Bean Counter
Apple has launched a new “Get A Mac” television commercial, poking fun at Microsoft’s high budget for advertising. It’s a poke at the recent $300 million campaign featuring Bill Gates, Jerry Seinfeld and many “I’m a PC” partners. PC opens his dialogue by allocating wads of US currency to advertising, advertising and advertising, with just a small amount given to fixing Vista. With all the frustrations Vista is causing Microsoft customers, PC has to take drastic action, by investing in advertising and more advertising.
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The Get A Mac campaign was developed at TBWA\Media Arts Lab by chief creative officer Lee Clow, executive creative directors Duncan Milner and Eric Grunbaum, creative director Jason Sperling, associate creative directors/art directors Chuck Monn, Jamie Reilly, senior copywriters Kevin Tenglin, Krista Wicklund, and agency producer Serena Auroux.