ANZ is promoting its mortgage rates with a humorous television commercial, playing on the tricky spelling of the word “mortgage”.
A woman sees a press advertisement for ANZ being the 10-time Home Lender of the Year. Her husband hears the word mortgage with a sense of anxiety. We enter his flash back to his appearance in a spelling bee championship, with television cameras, judges and members of audience. When asked to spell mortgage, things don’t go according to plan, with the boy missing out the silent T. Oh the shame! “A mortgage isn’t something you want to get wrong”.
Click on the image below to play the video in YouTube
The Spelling Bee ad was developed at M&C Saatchi Melbourne by creative director Steve Crawford, creatives Sandra Galiazzo, Doogie Chapman, Murray Bransgrove and agency producer Karen Muxworthy.
Filming was shot by director Christopher Riggert via Radical Media with producer Sam Mead.