A still from the Anorexi Bulimi Kontakt television commercial was transferred to a Swedish print advertisement. Despite being desperately thin, the woman in concern sees herself in the mirror with curves. The text: “Support for people with eating disorders: Anorexi Bulimi Kontakt”.
The Mirror campaign was developed at Grey, Stockholm by creative director Martin Stadhammar. Client service director was Sigrun Yngvadottir, TCB, Stockholm.