Anorexia in the mirror

A still from the Anorexi Bulimi Kontakt television commercial was transferred to a Swedish print advertisement. Despite being desperately thin, the woman in concern sees herself in the mirror with curves. The text: “Support for people with eating disorders: Anorexi Bulimi Kontakt”.

Anorexic woman sees a fatter version of herself in the mirror


Credits

The Mirror campaign was developed at Grey, Stockholm by creative director Martin Stadhammar. Client service director was Sigrun Yngvadottir, TCB, Stockholm.

Filed under: Anorexi Bulimi Kontakt, Print

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