Anorexi Bulimi Kontakt, a support agency for those facing anorexia and bulimia in Sweden, has reached out to people with disorders in The Mirror, a TV ad. A woman stands in her underwear looking at herself in the wardrobe mirror in her bedroom, apparently concerned about being overweight and fat. The camera pulls back to show that she has a distorted view of her body.
Click on the image below to play the video in YouTube
The Mirror spot was developed at Grey, Stockholm by creative director Martin Stadhammar. Client service director was Sigrun Yngvadottir, TCB, Stockholm.
Filming was shot by Oskar Bård via Hobbyfilm, Stockholm.