Sky‘s broadcast of Animal Planet in New Zealand was promoted through a series of print advertisements comparing the lives of animals with the lives of humans. Seals have to deal with mornings. Penguins go fishing. Lion cubs have to deal with brothers. Warthogs grapple with politics. Bears puzzle with relationships.
The Animal Planet campaign was developed at DDB New Zealand, Auckland, by executive creative director Paul Catmur, deputy creative directors Bridget Short and Regan Grafton, head of art Mike Davison, senior account director Rose Thompson, senior account manager Danielle Richards, with retouching done by Gordon Moir.