Animal Planet Authentic Wildlife Documentaries

Animal Planet, the television channel, worked with DDB Germany to produce a print advertising campaign using the cuteness of animals themselves to demonstrate the nature of the channel’s film makers. Penguins, elephants, blowfish and bears are shown, ironically, indulging in the unnatural act of filming what is normally natural.

Animal Planet Penguins with camera

Animal Planet elephants with camera

Animal Planet blowfish with camera

Animal Planet bears with camera


The Animal Planet campaign was developed at DDB Germany, Duesseldorf, by creative director/copywriter Heiko Freyland, creative director/art director Alexander Reiss, and art director Michael Kittel.

Filed under: Animal Planet, Print

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