Animal Liberation Cosmetics

Animal Liberation in Australia recently used images relating to cosmetics in a campaign protesting the use of animals in testing. “Every year 6 million animals are killed from cosmetic testing. Please boycott animal-tested products.” A mascara brush becomes a hypodermic needle. Lipstick is placed inside a bullet case. A make up compact becomes a lethal trap.

Credits

The Animal Liberation cosmetics campaign was developed at Ideaworks, Australia, by art director / copywriter Kevin Bathman with photographer Cris Cordeiro and retoucher Andre Matkovic.