AMP Energy Jump Start

Amp Energy Drink is used to power a jump start in the desert in this TV ad launched during the 2008 Super Bowl. Michael Bower (Donkey Lips from Salute Your Shorts) connects his nipples up to a jump lead to help start a car with flat battery. It’s drinking Amp that makes all the difference. “Amp Yourself”. Music is Push It by Salt & Pepper.

Michael Bower hooks up for Amp Jump Start

Click on the image below to play the video.


Jump Start was developed at BBDO, New York, by chief creative officers David Lubars and Bill Bruce, copywriter Shawn Preston, art director Ross Ludwig, senior agency producer Hyatt Choate.

Filming was shot by Papa & Daddy via Food Chain Films, with director of photography Stoeps Langensteiner.

Editor was Tom Muldoon at Nomad Editing. VFX were developed at The Mill, New York.