Amp Energy Drink is used to power a jump start in the desert in this TV ad launched during the 2008 Super Bowl. Michael Bower (Donkey Lips from Salute Your Shorts) connects his nipples up to a jump lead to help start a car with flat battery. It’s drinking Amp that makes all the difference. “Amp Yourself”. Music is Push It by Salt & Pepper.
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Jump Start was developed at BBDO, New York, by chief creative officers David Lubars and Bill Bruce, copywriter Shawn Preston, art director Ross Ludwig, senior agency producer Hyatt Choate.