Freedom Week, the annual appeal held by Amnesty International New Zealand, raises money and awareness for their work, speaking out on behalf of those whose voices can not be heard. This pair of billboards in Auckland, Juliet, links a screaming woman in what appears to be a fashion advertisement with a disturbing billboard featuring a woman being held by force. Similar billboards feature Pete and Luke, screaming for the victims of torture. “Make Some Noise for Those Who Can’t Be Heard. Freedom Week 30 July – 5 August.”
The Make Some Noise campaign was developed at Publicis Mojo Auckland by executive creative director/copywriter Nick Worthington, art director Lorenz Perry, copywriter Karl Fleet, and photographer Derek Henderson.