Amnesty International is encouraging readers to join the ranks of letter writers with this print advertisement, “Weapons Against War”. What appear at first to be bullets are in fact the lids from pens. “By putting pen to paper, you can help end armed conflict in Darfur and Eastern Chad. Join thousands of others around the world in writing to Sudanese MPS and asking them (pleading with them if we must) to put an end to the atrocities being committed in these countries. To find out how you can make a difference, visit http://www.amnesty.org/en/armed-conflict.”
The Weapons Against War ad was developed at Saatchi & Saatchi, Malaysia, by executive creative director/copywriter Adrian Miller, executive creative director/art director Edmund Choe, art director Hor Yew Pong, and copywriter Primus Nair.