The Inspiration Room

Amnesty Done Nothing Wrong in Portugal

Amnesty International Portugal tackled prejudice head on with a couple of mug shots, Muslim and African, winning awards at Cannes and Eurobest this year. The Iberian Peninsula was at one point of history the centre of conflict between Christian and Muslim cultures, ruled by Muslims from Africa from 711 AD to 1147. Despite the continuing influence of Arabic and African culture in Portugal, discrimination continues. Two print advertisements show men in traditional Arab and African garb and hair fashion, holding what at first sight appears to be a number associated with imprisonment.

“He’s done nothing. He’s just showing Amnesty’s phone number. Discriminating is not human. Denounce it.”

Credits

The two ads were developed at McCann Erickson Lisbon by creative directors Diogo Anahory and José Carlos Bomtempo, copywriter Emerson Braga and art director André Lopes.

The campaign won Bronze at Cannes 2008, and Silver at Eurobest 2008.

via Osocio

Neighbouring Posts

« « Electrabel Light Show for 2009 | Jordan Brand Clocktower » »

Location (Portugal).

This entry was posted on Thursday, December 18th, 2008 at 5:29 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Amnesty International, McCann Erickson Lisbon, Portugal

Posted in Inspiration, Print Press Posters Billboards

Trackbacks/Pingbacks

1. Google AdWords Introdução | moneyfromthemonster.com says:

   December 20, 2008 at 9:57 am

   [...] Amnesty Done Nothing Wrong in Portugal | The Inspiration Room™ | Daily [...]

   Reply
2. Cannes Press Lions Winners 2008 | The Inspiration Room™ | Daily says:

   May 5, 2009 at 8:57 am

   [...] Amnesty International – African, Muslim – McCann Erickson, Lisbon [...]

   Reply
3. Eurobest 2008 Winners | The Inspiration Room Daily says:

   October 4, 2009 at 3:05 pm

   [...] Braun Nose Trimmer, Thomas, Norbert, Michael, BBDO Germany, Dusseldorf KKK, Poker Live, DDB Paris Amnesty International Portugal, African, Muslim, McCann Erickson, [...]

   Reply