Amnesty can change Crazy Leaders

Amnesty International presents an award-winning video featuring the peaceful antics of George Bush, Vladimir Putin and Mahmoud Ahmadinejad. Instead of competing in an arms race, they outdo each other in the peaceful hobbies of origami, balloon animals and crochet. “We can change what they do”, goes the Amnesty message. “More impact with our new international design.”

George Bush Origami


The Amnesty International Crazy Leaders ad was developed at Scholz & Friends, Berlin, by creative directors Oliver Handlos, Wolf Schneider, Matthias Spaetgens, copywriters Edgar Linscheid and Fabio Straccia, art director Sara Vieira, agency producers Nina Heyn, Nele Juergens and Daniel Klessig, account managers Penelope Winterhager and Anna Kubitza.

Filming was shot by director Benjamin Wolff via Markenfilm Berlin, with director of photography Lutz Hattenhauer and graphic artist Kathrin Wetzel.