Ammunition for the Salvation Army
(Average: 4.00 out of 5)
Loading ...The Salvation Army in Brazil, Exército de Salvação, used military images to connect charity with volunteer support. “Suas doações são nossas armas.”, is translated from Portugese to English as “Your donations are our ammunition.” The helicopter and tank images were both entered at Cannes 2007, the helicopter winning bronze.
Credits
The Ammunition campaign was developed at McCann Erickson, Sao Paulo, Brazil, by executive creative director Adriana Cury, creative directors Milton Mastrocessario, Ana Clélia Quarto, Danilo Janjacomo, copywriter Marcelo Padoca, art director Fernando Reis, and photographer Zarella Neto.
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Location 
(Brazil).
Posted in Inspiration, Print Press Posters Billboards
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(4.85 out of 5)
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