American Psycho George W Bush

TVNZ promoted the premiere of American Psycho on TV2 in New Zealand with a billboard featuring George W Bush. New Zealanders get it. American Psycho is a 2000 film by Mary Harron, a film adaptation of Bret Easton Ellis’s novel of the same name, starring Christian Bale as serial killer and Manhattan businessman Patrick Bateman.

George Bush in American Psycho billboard advertisement


The American Psycho campaign was developed at Saatchi & Saatchi New Zealand by executive creative director Mike O’Sullivan, art director Tim Howman and copywriter Bex Radford, with group account director Sonya Berrigan.