Bayer brand Alka-Seltzer is presented as the way to deal with whatever you’ve put in your stomach, in this print campaign from France. Black and white illustrations present five scenarios: Bear (bow and arrow), Mafia (tapes), Prison (soap), Paparazzi (camera) and Magician (saw).
Credits
The Alka Seltzer campaign was developed at CLM BBDO, Paris, by creative directors Gilles Fichteberg and Jean-François Sacco, art director/illustrator Paul Kreitmann, and copywriter Alexis Benoit.
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