Bayer brand Alka-Seltzer is making the claim as antidote to Christmas hangovers in a humorous print advertisement focused on the former Soviet Union countries. A guy who’s eaten too much and drunk too much is about to discover what happens when you urinate on the cabling for the Christmas tree lights. “Hangover is dangerous”. An apt warning for the festive/New Year season and a step up from the earlier kitten in the sink and iron/phone scenarios.
The Hangover campaign was developed at Provid, Kiev, Ukraine, by creative director Kirill Chichkan, art director/retoucher Denis Music, copywriter Sergii Zinoviev, and photographer Igor Chursin.