Airbag Gum from Lotte Confectionery

Lotte Confectionery in South Korea presents its caffeinated gum as the way to stay alive on the road. A driver’s gum becomes the airbag in his car. “It wakes you, it saves you. No drowsiness gum.”

Credits

The Airbag Gum ad was developed at Daehong Communications, Seoul, South Korea, by art director Junghwa Kim, copywriter Kikwan Lee, illustrator Juyong Lee, and photographer Mina Hwang.

There is some similarity with the Bazooka Gum Airbag print ad from Belgium, though the concept of safety is more developed here.

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Location (South Korea).

This entry was posted on Friday, November 7th, 2008 at 11:00 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.