Drivers caught in traffic jams in Brisbane have for some time now been reminded how much time it would save to take the Air Train to Brisbane airport. Perhaps now they should be reminded how much money they’d save, considering the recent fuel price rises.
Strategically placed billboards feature maze, sudoku and crossword puzzles.
The Air Train Puzzle campaign was developed at de pasquale, Brisbane. by creative director Cos Luccitti, art director Daniel Milazzo, copywriter Jake McLennan.
According to the agency, one eager “puzzle solver” decided to take the billboard’s tagline – “Traffic slow enough to solve this?” – literally and actually climbed the 20 metre high billboard site and filled in the missing blanks.