AFL writes The True History of Australia
AFL (Australian Football League) has launched a campaign to mark the celebration of 150 years of Australian football, with a TV ad, ‘The True History of Australia’, tweaking the currently accepted view of Australian history.
Most of the footage was shot and recreated in camera, including the recreation of the first game of Australian Football in 1858. Australian actor, Bill Hunter guides us through the story in a documentary style.
Click on the image below to play the video.
The True History of Australia was developed at George Patterson Y&R, Melbourne, by executive creative director Ben Coulson, copywriter Jim Ingram, art director Ben Couzens, group account director Mark Watkin and agency producer Romanca Jasinki.
Ben Coulson says, “There have been a few decent attempts to pen the history of Australia. It’s a big story and we needed a big Australian to tell it, Bill Hunter. This idea was written with Bill in mind. Although Bill has not participated in advertising for decades, he is a passionate footy supporter and keen historian. We were thrilled when he said he wanted to be involved.”
Filming was shot by Paul Middleditch via Plaza Films with director of photography Steve Arnold and producer Peter Masterton. Editor was Peter Whitmore at The Editors. Animation was done at Animal Logic.
The 150 Years campaign will continue later in the year with material launched for the Hall of Fame Tribute Match in May, the Tom Wills Round between Melbourne and Geelong in August, and the Finals Series in August.