Adobe Launches Flash Player 10 on TV

Adobe has launched Creative Suite 4, with a special emphasis on Flash Player 10. Adobe Flash Player 10, released today, offers new support for custom filters and effects, native 3D transformation and animation, advanced audio processing, and GPU hardware acceleration. This post includes an introduction to the 59 minute online introduction to the suite, embedded below.

Evolving expectations of online content

In the Adobe TV broadcast of the launch in September, embedded below, Shantanu Narayen, CEO, describes the launch as the biggest in the company’s history. Video is exploding on the web, he says. He points to DIRECTV’s use of Adobe Air for Sunday Ticket, providing interactive experiences of football while protecting copyright. Disney streamed Camp Rock in Flash live. He reflects on the ever increasing number of targeted magazines, the growing number of televisions connected to the internet, and emerging markets of people who will connect with online video through mobile phones rather than PCs. Adobe is working with software developers to ensure that the player will be able to be used on a wide range of mobile phones and television screens.

Adobe demonstration of

Senior Vice President John Loiacono begins his presentation with a ‘take it to the streets’ approach. He talks about the lessons learned from the gaming industry, relating to the expectations of high definition video and interactive experiences. What follows is a demo of the advances made possible by the new suite. Worth checking out is the demonstration (in the last few minutes) of content-aware image scaling that scales parts of images without distorting or changing the size of people.

Click on the image below to play the Adobe TV video (59 minutes). Apologies to mobile phone users for whom this may not work, yet…

Adobe Creative Suite 4 includes updated versions of thirteen products: Photoshop, Illustrator, InDesign, Flash, Dreamweaver, Fireworks, Contribute, After Effects, Premiere Pro, Soundbooth, OnLocation, and Encore.

Adobe Flash Player 10 can be downloaded free. Use the badge in the sidebar on the right which will take you to

Filed under: Adobe, Interactive