Adobe launched Creative Suite 3 with a microsite, adobecards.com, illustrating two concepts: “Take as much as you want”, and “Bring fanciful ideas to life”. The Adobe Cards site opens with an Ace of Spades and an indication that the site is loading. The user has the option of waiting for the whole Flash animation to load and play, or to view parts of it at a time. A coastal fort, with moat and bridge, is occupied by the Queen of Hearts and her army. Birds of prey and fish fly and cavort. The scene is disturbed by the arrival of a raiding ship manned by Jacks of Spades. The final word is had by the Joker.
Tools for web, design and video include Adobe InDesign, Photoshop, Illustrator, Acrobat, Flash, Dreamweaver, Fireworks, Contribute, After Effects, Premiere, Soundbooth and Encore. “Adobe Cards” demonstrates the potential each of these has for creating content.
The Adobe Cards campaign was developed at Goodby, Silverstein & Partners, San Francisco by creative directors Will Hammond and Rich Silverstein, art director Brian Williams, copywriter Nick Prout, interactive creative director Mike Geiger and agency producer Kelsie Van Deman.
Sound was designed and music composed at Johnnyrandom, San Francisco.