Adidas Made for Your Motion
The Adidas Fall/Winter 2008 campaign, Made For Your Motion, presents the running shoes that are designed not to be noticed.
“When your running shoes feel good, rather than notice them, you notice other things. You notice your surrounds, but you also notice you. You notice your breathing, your hard-working muscles, your mind that’s been allowed to wander. You notice you’re running further. You notice you’re actually enjoying running! You notice that all of a sudden achieving your impossible is in fact, anything but.”
Credits
The concept was developed at 180 Amsterdam (180\TBWA) by creative directors James Sadler, Paulo Martins, Richard Bullock, art director Kristina Florén, copywriter Carlos Furnari, photographer Gus Powell, graphic designer Emile Wilmar, producers Andrea Hetherington, David Corfield, Marlon Lee, Shauna Simmons, production manager Piers Bebbington.
Give Your Rating
(No Ratings Yet)
Loading ...Related Posts
Posted in Inspiration, Print
Location 
(Netherlands).
Tags to similar posts: 180 Amsterdam, Adidas, Gus Powell, Netherlands
Adidas Originals In Free Thinker Photographs
Adidas +F50 TUNIT Modular Men
Adidas Fans at Beijing Olympics
Adidas Beijing Moments
Adidas Impossible is Nothing in China
Subscribe
Find this article helpful? Keep up with daily posts. Subscribe to our RSS Feed or subscribe to The Inspiration Room Daily by email. Visit The Inspiration Room™ and join our online community.
