Adidas Football Films Online

Adidas has launched a series of light hearted online ‘football films’, promoting the Predator and F50 Tunit football boot ranges. The four short films were launched on November 21 in high definition on the Adidas Football TV channel.

Adidas Predator Clay Pigeon commercial

Clay Pigeon

Steven Gerrard kicks footballs at clay pigeons on the Liverpool training ground. Xabi Alonso launches the clays. This isn’t easy and it took a few shots to get, but Gerrard nails it with the Predator. Alonso launched a clay pigeon from a machine they’d wheeled out on the pitch and Gerrard smacked a ball nearly hitting it. He had another go and, second attempt, he hit it breaking the clay in the sky. Manager Rafa Benitez, watching from his office looked pretty impressed at Gerrard’s feat, as were Liverpool training staff standing behind the camera.

Click on the image below to play the video.

Magic Boot

Real Madrid star Arjen Robben reveals some of the secrets of his magic footwork in a new film for adidas. Sitting in the Real Madrid changing room, using nothing but the power of mind-control, Robben commands all the parts of an F50 TUNiT boot from the team’s boot room. Without aid of visible support, the uppers join with the chassis and the studs are screwed in by the stud key. He picks up the finished boot and finally with a raised eyebrow, he stops the stud key spinning on the floor. The film is designed to show, in an entertaining way, how easy it is to modify F50 TUNiT boots before a game. Of course, the rest of us mere mortals have to use the power of our fingers instead of our minds to tune our boots.

Click on the image below to play the video.


Football’s Emanuel Adebayor takes centre stage in the arcade classic ‘Snake’, in a new film for adidas. Sitting in a changing room, he clicks on the studs of his boot as if they’re buttons on a PlayStation games controller. Meanwhile, on screen, he runs around the pitch collecting ‘computer graphics’ stars. With every star he picks up, another computerized Adebayor is added behind him, eventually making a very long row of Adebayors, like a Snake. Finally, achieving a ‘High Score’ he dances in his trademark Adebayor rhythm. The idea is to show in an innovative way, how F50 TUNiT boots are modified for different styles of play. The film celebrates Adebayor’s flamboyance on the pitch and his much publicized love of video games in one very zany film.

Click on the image below to play the video.

Target Practice

Michael Ballack has a spot of target practice, trying out his new Predator boots. He takes aim at a hoop, which is held up by a trainer at Chelsea’s Cobham training ground. However, instead of getting the ball through the hoop, he smacks it right into the trainer’s family jewels – which is precisely where he was aiming it. The trainer is adidas client Mark Whitehead, who, unsuspectingly ends up taking one for the team. You’ve got balls Mark (in certain respects).

Click on the image below to play the video.


The Football Films campaign was developed for Adidas International digital marketing director, Justin Acuff, at 180 Amsterdam (180\TBWA) by creative directors Sean Thompson and Martin Cedergren, and agency producer Joe Togneri, with business affairs managers Chris Barrand and Pamela Villaflores.

Filming was shot by director Sean Thompson via Candela / Dab Hand Media, with director of photography Theo Garland, executive producer Vanessa Merino and producer Greg Jordan.

Editing was done by Martin Engh at U Turn Content Productions with producer Eline Bakker, executive producer Claire Finn and assistant editor Lee Ifans.

Music and sound design were the responsibility of Marius Mudman Rypdal.

Media agency was Isobar / VML.