Here’s two more print advertisements from Adidas relating to the Beijing Olympics, demonstrating the power of sports fans to buoy athletes in their sporting prowess.
The Adidas Fans ads was developed at TBWA/China (TBWA\180) by executive creative director Carol Lam, creative director/art director James Lee, creative director Raymond Chin, copywriter Sharon Xu, art directors Huang Cheng, Tom Shum and Nie Lang, agency producer/art buyer Linda Tan, group account director Koo Yeat Mung, account director Jill Ong, illustrator Raymond Wang. Photographer for Podium was Monte Isom. Photographers for New Game Time were Mark Zibert (Corbis) and Monte Isom (Idea Digital Imaging). Retouching was done by Nelson Lim at Idea Digital Imaging.