BankSA, the principal sponsor of the Adelaide Fringe, promotes the festival by buying tickets and giving them away to customers at discounted rates. It’s a commitment to making sure there are bums on seats for the many shows held between February 22 and March 16. And so we have a viral ‘bum chase’ through the streets and shops of Adelaide. The associated website is www.talkfringe.com.au.
Click on the image below to play the video in YouTube
Credits
Bum Chase was developed at Clemenger BBDO Adelaide by creative director Greg Knagge, senior art director Geoff Robertson, copywriter Johnny Velis, art director Brenton Canty, account team John McLaren and Ingrid Olsen, and agency producer Judi Oehme.
And another TV ad for Adelaide Fringe
Click on the image below to play the video in YouTube
