ACC If You’re Injured on the Farm

ACC, the Accident Compensation Corporation in New Zealand reminds farmers to take steps to avoid accidental injuries in thier work in this print advertisement. A farmer lies over his farm, as if he’s a giant who has fallen from the sky. “If you’re injured, you take the farm with you. To stay safe, visit

Farmer fallen on farm in ACC print ad


The farming giant ad was developed at Clemenger BBDO, New Zealand, by executive creative director Philip Andrew, creative director/art director Mark Harricks, art director Martin Hermans, copywriters Dan Moth and Paul Nagy, photographer Diederik van Heyningen, and retoucher Geoff Francis.