ACC, the Accident Compensation Corporation in New Zealand reminds farmers to take steps to avoid accidental injuries in thier work in this print advertisement. A farmer lies over his farm, as if he’s a giant who has fallen from the sky. “If you’re injured, you take the farm with you. To stay safe, visit www.acc.co.nz/rural”
The farming giant ad was developed at Clemenger BBDO, New Zealand, by executive creative director Philip Andrew, creative director/art director Mark Harricks, art director Martin Hermans, copywriters Dan Moth and Paul Nagy, photographer Diederik van Heyningen, and retoucher Geoff Francis.