Abuse Steals Childhood in Romania

Salvati Copiii, Save The Children Romania, is letting people know about the special support, care and counseling being provided for children exposed to sexual abuse. This print advertisement, in which a young girl cries mascara tears, reminds adults how abuse makes children lose their childhood, become old before time.

Ioanna in Save the Children Romania print ad

“Bring children back to childhood. Help us stop their abuse”.


The Save the Children campaign was developed by Saatchi & Saatchi Bucharest by creative director Nick Hine, art director Daniela Nedelschi, copywriter Jorg Riommi with photography from Carioca.

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