A world without Scouts

In honour of World Thinking Day in the Scouting Movement (the birthday of Lord Robert Baden Powell), here’s a campaign from Scouts Canada. Four print advertisements pose the question, “Where would world be without Scouts?” “Kids learn life lessons when kids are Scouts. Kids are active when kids are Scouts. See how at Scouts.ca”


Elderly and infirm people must cross the road without help.

Elderly cross the road without scouts

Got No Roof

A tent that wasn’t assembled properly.

A tent has collapsed without scouts

Up _ _ _ _ Creek

Two row boats without scouts

In The Dark

Two row oats that weren’t tied with the right knots.

An unlit candle without scouts

An unlit candle in what should be an outdoor fireplace.


The Scouts Canada campaign was developed at FLY Agency and Rao Barrett and Welsh Group, Toronto by executive creative directors Mike Welsh and Gavin Barrett, art director Marco Marino, copywriter Ted Byun, and photographer Chris Gordaneer.