In honour of World Thinking Day in the Scouting Movement (the birthday of Lord Robert Baden Powell), here’s a campaign from Scouts Canada. Four print advertisements pose the question, “Where would world be without Scouts?” “Kids learn life lessons when kids are Scouts. Kids are active when kids are Scouts. See how at Scouts.ca”
Cross
Elderly and infirm people must cross the road without help.
Got No Roof
A tent that wasn’t assembled properly.
Up _ _ _ _ Creek
In The Dark
Two row oats that weren’t tied with the right knots.
An unlit candle in what should be an outdoor fireplace.
Credits
The Scouts Canada campaign was developed at FLY Agency and Rao Barrett and Welsh Group, Toronto by executive creative directors Mike Welsh and Gavin Barrett, art director Marco Marino, copywriter Ted Byun, and photographer Chris Gordaneer.
