42 of the Best Bars
New Zealand vodka 42 Below is running a competition for a trip to 42 of the best bars in Auckland, Sydney, Los Angeles, New York, London, Paris, and Hong Kong. A print and poster campaign presents a granny with a screwed up face. “You probably won’t win. You might. But you probably won’t”.
The print and online 42 of the Best Bars campaign was developed at Y&R, Auckland, by creative director Vaughn Davis, art director Cory Bellringer, copywriter Matt Sellars, typographer Jonathan Templeman, and senior account manager Tim Ellis.