New Zealand vodka 42 Below is running a competition for a trip to 42 of the best bars in Auckland, Sydney, Los Angeles, New York, London, Paris, and Hong Kong.
“You probably won’t win. You might. But you probably won’t”.
The print and online campaign was developed at Y&R, Auckland, by creative director Vaughn Davis, art director Cory Bellringer, copywriter Matt Sellars, typographer Jonathan Templeman, and senior account manager Tim Ellis.