3AW Radio The Voice of Melbourne
3AW Radio, a talkback radio station in Melbourne, used a print advertising campaign to promote the 24 hour a day commitment to hearing the voices of Melbourne. Two statues are provided with microphones…
“Join Ross Stevenson and John Burns from 5.30 am, Neil Mitchell from 8.30 am, Ernie Sigley from 12.10 m, Derryn Hinch from 4.0 pm, Gerard Healy and Dwayne Russell from 6.00 pm, Bruce Mansfeld and Philip Brady from 8.00 pm and Keith McGowan’s Overnighters from midnight on 3AW 693 AM.”
The Voice of Melbourne campaign was developed at JWT Melbourne, by executive creative director Richard Muntz, art director Keith Nicolas, copywriter Fergus Donaldson, photographer Paul Torcello, with retouching done at Magenation.