3AW Radio The Voice of Melbourne

3AW Radio, a talkback radio station in Melbourne, used a print advertising campaign to promote the 24 hour a day commitment to hearing the voices of Melbourne. Two statues are provided with microphones…

“Join Ross Stevenson and John Burns from 5.30 am, Neil Mitchell from 8.30 am, Ernie Sigley from 12.10 m, Derryn Hinch from 4.0 pm, Gerard Healy and Dwayne Russell from 6.00 pm, Bruce Mansfeld and Philip Brady from 8.00 pm and Keith McGowan’s Overnighters from midnight on 3AW 693 AM.”

Statue and microphone in 3AW Radio print advertisement

Fountain and microphone in 3AW Radio print advertisement

Credits

The Voice of Melbourne campaign was developed at JWT Melbourne, by executive creative director Richard Muntz, art director Keith Nicolas, copywriter Fergus Donaldson, photographer Paul Torcello, with retouching done at Magenation.

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This entry was posted on Monday, February 11th, 2008 at 7:00 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.