361 Degree Basketball Cube

Chinese sports brand 361 goes one degree beyond the competition with Cube, a television commercial featuring a 3D solo basketball performance. A basketball player bounces off the floor, the walls and the ceiling of a rotating cubed basketball court, using his 361 shoes to propel himself through his extreme moves.

361 Basketball Player on Cube Court

Click on the image below to play the video.


The 361 Trainers basketball spot was developed at Ogilvy & Mather, Beijing, by art directors/copywriters Soon Guan Poh, Liu Xin Yan, Echo Lee.

Filming was shot by director Ben Dawkins via Stink with director of photography Olivier Cariou and producer Chris McBride. The commercial was shot in one day in front of a green screen at Shepperton, using anamorphic lens.

Post production was done at Smoke & Mirrors by senior VFX supervisor Nico Cotta, CG supervisor Sebastian Rey. Editor was Paul Hardcastle at Trim.

Sound was designed at Grand Central.