Taisho in Malaysia in 2006 promoted Livita in a road safety campaign, comparing the disastrous effects of alcohol with the benefits of the Vitamin B and Taurine energy drink. “Livita Keeps You Alert” is the message. A hospital bed, artificial leg and wheelchair are associated with the warnings, “Give Coma the Full Stop”, “Don’t Speed [...]
AIDES, a French community-based organisation dedicated to fighting HIV/AIDS, released two new print advertisements and television commercials this year, encouraging young people in their sexual exploration but warning them to “Just Protect Yourself”. We post the campaign today in anticipation of World AIDS Day, established on December 1, 1988.
Australian start-up company ASM Liquor, is working with Believe Advertising to reach new standards of excellence in “touchy feely” marketing, with a series of low-budget Vodka O “Tasteless Parties”.
Blackbeltmonkey, a design studio in Hamburg, Germany, has won a Gold at the Epica Awards for their web site. The boutique agency, established in 2007 by Mike John Otto and Oliver Bentz, launched the site in 2008 to promote its work on digital branding.
Adidas is celebrating sixty years of soles and stripes with the Adidas Originals 2009 Street Party, bringing together entertainers, icons and athletes for a night of fun and celebrity endorsement.
The invitation-only house party is jam packed with celebrities, with guests including David Beckham, Kevin Garnett, Missy Elliott, Ilie Năstase, Keven Garnett, DMC, Russell Simmons, Kimora [...]
IKEA Germany transformed the two-dimensional IKEA catalogue in 2007 into a three-dimensional installation, creating an exact replica of the living room on the catalogue cover and taking it on tour to shopping malls in 24 German cities.
Mall shoppers were invited to have their photograph taken on the catalogue cover. Five days later they were able [...]
Personalised M&Ms are being promoted in the Netherlands through an interactive campaign supported by “Keyboard”, a print advertisement. The campaign, launched in August 2008, invites visitors to the site to send M&Ms as a gift to their friends. The Keyboard print advertisement, which was recognized with a Gold award at the Epica Awards 2008, has [...]
Kellogg’s present the connection between Coco Pops, verbal eloquence and football in “Any Given Breakfast”, a commercial developed in Italy.
Today’s site of the day is Absolut Machines, awarded the Epica D’Or (Interactive) earlier this week.
Between February 28 and April 25, 2008, visitors to Absolut’s website were invited to create original musical compositions by feeding notes to two remotely stationed, state-of-the-art “artificially creative” machines, in New York City and Stockholm. The machines converted those [...]
The Epica Awards have been announced for 2008. Their aim is to encourage the highest standards of creativity in European advertising and to help agencies, film production companies and photographers to develop their reputations across the continent. The awards are judged by the European advertising trade press.
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