100% Pure New Zealand

Here’s three print advertisements from the New Zealand Tourism campaign, in honour of Waitangi Day, including a reference to the award-winning Jane Campion movie, The Piano, a Morris on the beach, and a bungee jumper near Queenstown.

100% Pure New Zealand Piano on beach


100% Pure New Zealand Morris on beach

100% Pure New Zealand Bungee

Credits

These ads were developed at M&C Saatchi, Sydney, by art director Alan Morden, art director/typographer Barry Beckley of One Eyed Dog, and copywriter Ben Welsh.