Browse » Home » Archive: September 2008

Honda Fit Animation Again

Honda has released the second and third television commercials in the animated series designed at Digital Domain for the Honda Fit.

Honda Fit Defense Mechanism
A Honda Fit puffs itself up to defend itself against the unruly driving patterns of a large oil-leaking car. “Fierce Defender. Six Airbags”.

Meerkats in New Home of Football

Slovenian copywriter Tine Lugaric and designer Matija Kocbek won the Golden Bra in 2007 for Best Newcomer with this print advertisement for worldcup2010southafrica.com. The award winning entry at the Magdalena International Festival of Creative Communication shows a group of meerkats posing nervously for the camera, like a football team waiting for a penalty kick. A [...]

Heart of the City Litter in Auckland

Heart of The City, representative group for Auckland City businesses, worked with Colenso BBDO to discourage people from littering the streets of Auckland with an award-winning outside campaign.
Colenso BBDO Auckland showed pedestrians just how much rubbish is dropped around one bus shelter in one week. Everyday the rubbish found around the bus shelters was [...]

Sony Vaio Projections

The Sony Vaio’s capacity for empowering the individual is highlighted in “Projections”, a television commercial from Australia, directed by Dael Oates from Prodigy Films for Saatchi & Saatchi Sydney.

A young man in a taxi taps away on his VAIO notebook as a projected robot runs unnoticed on cityscapes alongside his cab. A woman with a [...]

Optus Cirque du Soleil Experiences

Optus sponsorship of the Cirque du Soleil Dralion tour of Australia is featured in today’s Site of the Day, www.optuscirque.com.au, and in an immersive experience tent found on the circus site.

Dralion is the fusion of ancient Chinese circus tradition and the avant-garde approach of Cirque du Soleil, drawing its name from the dragon of the [...]

Orange Grabber for Animal Deals

Orange is promoting a range of rewards for Pay As You Go mobile phone customers in the UK, pointing them to the www.orange.co.uk/animals site with “Grabber”, a TV advert featuring 3D animation.

The TV advert shows a “grabber” making its smooth deliberate descent into a swarm of transparent animal balloons. The Dolphin symbolizes fun-loving, sociable types, [...]

Yahoo Takes on Baidu by Degrees

Yahoo China took on Baidu’s hold on the Chinese search engine market in May with a print advertising campaign comparing the scope of each company. In Chinese, “Baidu” means “100 degrees”. The Chinese text is translated in English as “Only searching within 100 degrees? Why not use Yahoo! 360 Degree search engine?”
The Mars Rover vehicle [...]

Norway Post Business rebrands as Bring

Posten Norge (Norway Post) is rebranding its Nordic regional business group with the new name Bring, seen here in three new television commercials.

Bring, with a green logo, consists of six specialist areas: Express, Citymail, Mail, Logistics, Frigoscandia and Dialogue. Private customers, the post office network and daily postal delivery in Norway will keep [...]

Independent Financial Review for New Zealand

Readers in New Zealand this week will be interested to see what kinds of election sweeteners the government is likely to provide in the lead up to the general elections in November. The news is out that the New Zealand economy contracted last quarter, leading to the first recession in ten years. So who do [...]

Modernista! on Web 2.0 Sites

Modernista, www.modernista.com, is an advertising agency founded by Lance Jensen and Gary Koepke in January, 2000, based in Boston, Massachusetts. Today’s Site of the Day is Modernista’s seventh online expression, showcasing a Web 2.0 approach to company branding.

The current red Modernista menu, launched in March 2008, can be found in the upper left corner of [...]