US Cellular have a five spot television advertising campaign, directed by Garth Davis, demonstrating the wide range of emotions linked with the telcom company’s positive community engagement.
The new positioning is claimed to be the first of its kind in the wireless category, which generally positions players based on price and size of network. The campaign [...]
Electronic Arts promoted Medal of Honor with a press and outdoor advertising campaign in which soldiers connect with their loved ones, before and after combat. The first-person shooter games set in World War II, place the players as United States soldiers. Tags at the bottom of the advertisement include the words, “Real as Life”.
Credits
The Real [...]
The Brisbane Advertising and Design Club, despite being called BAD, do have a heart. So much so that they’re building up to the Zoom Film and Television Awards (September 13) with the Big Heart Charity Fun Run on September 7.
“Despite what many think, our industry has a big heart. We have long done a lot [...]
Fantastic Snacks are being promoted in Australia with a print, video and online campaign, “Pimpmykettle.com”.
Viewers and readers are invited to www.pimpykettle.com, into the pimped-up, tricked-out crazy world of kettle pimping, where pro customisers turn everyday kettles into steaming works of art. It’s a take off the MTV show, Pimp My Ride, in which beat up [...]
The sixth movie in JK Rowling’s Harry Potter series is on the horizon. The trailer for Harry Potter and the Half Blood Prince was released today.
The teaser provides a glimpse of Voldemort as a young boy, played by Hero Fiennes-Tiffin, the nephew of Ralph Fiennes who plays the adult Voldemort. Harry looks into the Penseive [...]
Companhia das Letras in Brazil is promoting its pocket book collection with a print advertising campaign, featuring classic paintings retouched to include typical contents of pockets.
Edward Gibbon’s book, The Decline and Fall of the Roman Empire, is placed along side a cigarette lighter.
To make up for the NZ Invasion pitches from earlier in the month, Wil Anderson and the Gruen Transfer team have asked advertising agencies to put together a pitch to the NZ Government, aiming to discourage tourists from coming to Australia. “It’s payback time”.
Here’s the Glue Society spot from tonight, with references to the Tourism [...]
Standup 2 Cancer, an American organisation focused on fundraising for cancer research, called on viewers to join the stand against cancer in this spot directed by David Fincher and voiced by Sidney Poitier. The ad is being used in the lead up to the Stand Up To Cancer telethon on 5 September 2008. See the [...]
Catholic charity St Vincent de Paul (known as Vinnies) launched a winter fund raising campaign in Australia using photography taken by homeless and unemployed people actually helped by the campaign. Simon, Sonya and Tom show us their friends, where they get together for a feed, the kitchen, and the sleeping quarters.
“This time it’s personal”, we’re [...]
Triple M Radio Station in Melbourne is being associated with the concept of rock in this set of print advertisements developed at George Patterson Y&R, Melbourne.
“It’s a long way to the top if you want to Triple M”
“Paper, Scissors, Triple M”
Credits
The Triple M Rock campaign was developed at George Patterson Y&R Melbourne by executive creative [...]
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