Weru soundproof windows are shown as effective noise protection in this award-winning print advertising campaign. Fireworks, cannons and a church bell are each shown to be diminished in size through a Were window.
Credits
The Weru campaign was developed at Scholz & Friends, Berlin, by creative director Jan Leube and Matthias Spaetgens, copywriter Edgar Linscheid, art director [...]
Tracfone is promoting Net10 Mobile Services through the eyes of the League of Evil, a fearsome group of villains who have finally met a force more evil than themselves: their cell phone company. In contrast, Net10 is shown as having no contracts, no bills and no evil.
Five of the eight animated spots from the League [...]
Inghams, the Australian poultry production company, is reinforcing the Ingham brand with a series of television commercials supposedly aimed at ‘non chicken eaters’. Of course, this campaign will do nothing for vegetarians or people who have bought into the Sam Neill red meat message about chicken. But it will reinforce the Ingham brand for those [...]
Sky’s broadcast of Animal Planet in New Zealand was promoted through a series of print advertisements comparing the lives of animals with the lives of humans. Seals have to deal with mornings. Penguins go fishing. Lion cubs have to deal with brothers. Warthogs grapple with politics. Bears puzzle with relationships.
Credits
The Animal Planet campaign was developed [...]
Burger King celebrated the 50th anniversary of the Whopper in 2007 by showing the reactions of real customers in Las Vegas to the news that the Whopper had been discontinued. On October 30, 2007, hidden film crews captured the reactions to news that their burger would no longer be available. In some cases burgers were [...]
Hansaplast earplugs are presented as the means to sleep so deep you could find yourself waking up in a morgue. “You have never slept so deep”.
Credits
The Hansaplast Morgue advertisement was developed at TBWA\Paris by executive creative director Erik
Vervroegen, copywriter Alban Galle, art director Cyril Drouot, account supervisor Laurence Dupas-Gelin and photographer Dimitri Daniloff (represented by [...]
We all love our own space in Australia. Australian airline Virgin Blue is banking on that value in this humorous promotion of the Premium Economy deal.
Dave, a businessman in his thirties, is stunned to find that the desk next to him has been occupied by Bruce, a fervent “Times New Roman” man with no sense [...]
TVNZ in April 2008 promoted the TV 2 screening of Quentin Tarantino’s film, Kill Bill Vol. 1 with a suitable quantity of blood splatter. Uma Thurman is shown on the side of the TVNZ building in Hobson St, Auckland, holding her samurai, sending gore all over the TVNZ car park, pavement and street below.
Credits
The Blood [...]
Ekchai Distribution Systems advertised Tesco Lotus, a chain of hypermarkets in Thailand and China, with a print advertising campaign featuring fresh seafood in packaging. We’re shown hands reaching into a fresh water tank to retrieve a serrated mud crab, river prawn, splendid squid, and giant snapper.
Credits
The Tesco Lotus campaign was developed at BBDO Bangkok, Thailand, [...]
Nike Football’s “Next Level” campaign, made to inspire football obsessed teenagers, s a first-person journey up the football ranks-from being discovered by Arsenal in a youth match to a life-defining moment playing for England. Along the way we experience success (finishing a cross from Cesc Fabregas) as well as frustration (getting burned by Ronaldinho). The [...]
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