Conservation International has launched a TV commercial featuring Harrison Ford in sync with his latest version of the Indiana Jones film. Ford uses a session with his chest hair wax therapist to explain how deforestation is no longer just an issue of conservation. It’s a matter of climate change.
“When rainforest gets slashed and burned it [...]
Reckitt Benckiser marketed Dettol Instant Hand Sanitizer with a print advertising campaign illustrating the fact that our hands risk infection throughout the day. It’s almost a modern version of the gender stereotypes found in the English nursery rhyme, “What are little girls made of?”.
Little children’s hands cuddle puppies, pick noses, and pick up crayons, cockroaches, [...]
Madonna has hit the video charts with her promo, “4 Minutes to save the world” from her album, Hard Candy, featuring Justin Timberlake and Timbaland.
The video based on the album track, four minutes long, shows Madonna and Justin flirting with each other while tackling physical challenges.
Click on the image below to play the video in [...]
Wrigley’s is promoting Extra Liquid Blast with a print campaign featuring the animated characters from the TV ad campaign, the banana, donut and cookie. The series runs the risk of humanising food to the extent that consumers will be reluctant to part with their cute little friends!
Credits
The Extra Liquid Blast campaign was developed at DDB [...]
Gruen Transfer, the ABC show on advertising hosted by Wil Anderson, includes a pitch from two Australian advertising agencies. The first episode, on May 28, had Jack Watts Currie and DDB Sydney working on a hypothetical brief: Convince the Japanese whaling industry that your ad will sell whale meat to Aussies as the perfect [...]
Carling Lager is the beer behind a series of TV adverts celebrating male mateship, with the tagline “You know who your mates are” extending the previous one-word concept of “Belong”.
Rescue
A posse of cowboys deliver their mate from painfully genteel company.
Click on the image below to play the video in YouTube
Space
Did you seek the truth? Five [...]
A warm tinny of Campbell’s soup is just the thing for wintry days in Australia. This TV ad, promoting Campbell’s chunky soup, launches the new ‘Spread the Warmth’ campaign, in a spoof of 1970s style beer advertising.
When you’re sealing the deal
’cause your spreadsheet’s unreal
Warm tinnie.
When the ocean’s been cruel
to your family jewels
Warm tinnie.
When your belly’s [...]
Cyclo car polisher is presented as the way to get the “perfect car shine” in this beach shot.
Credits
The Shine ad was developed at Saatchi & Saatchi New Zealand by executive creative director Mike O’Sullivan, creatives Debs Gerrard and Dave Mygind, account service manager Carolyn Stebbing, photographer Fraser Clements, with retouching done at The Lounge.
NHS (National Health Service) in Wales has been encouraging employers and employees to combat back pain with exercise, keeping the muscle moving rather than just lying on a bed or sofa. “Don’t take back pain lying down.” The campaign is online at www.welshbacks.com
Welsh Backs is a joint initiative developed in response to Health Challenge Wales [...]
Axe Dry Sharp Focus, Unilever’s new underarm antiperspirant, is being promoted in a video originally developed in Argentina.
The global launch is being associated with the oddball “Paranoid Eye” with the concept, “when you check your perspiration, you lose the girl”.
Click on the image below to play the video in YouTube
Credits
The Paranoid Eye ad was developed [...]
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