Browse » Home » Archive: February 2008

Xtra Yahoo When X Meets Y

Telecom’s partnership with Yahoo! in New Zealand (yahoo!xtra) was launched in 2007 with a television advertising campaign, “When X Meets Y”. The TV ad featured here shows a couple enjoying a lingering kiss to the sounds of Regina Spektor’s track, Fidelity. “Good things happen when X Meets Y”. Xtra is the name of the internet [...]

Sassi Norsca in Montage

Sassi Norsca anti perspirant products have been promoted in Australian girls magazines and online with a series of montages illustrating ‘Summer Glow’, ‘Paris Dew’, and ‘Beach Breeze’. The print advertisements lead readers to the online site: www.getsassi.com.au

Summer Glow
From the web site: “Summer Glow is for girls who love to shine. When shimmering days melt into [...]

Sort of Dunno Nothin Teenage Song Music Video

Australian country singer Peter Denahy has released a very popular music video for his song, “Sort of Dunno Nothin Teenage Song”, a track from his 2008 album, “Picture In A Frame”. Denahy sits at the breakfast table across from a teenage boy, asking closed questions, for which the answers are ‘Yep’, ‘No’, ‘Dunno’, ‘Sort [...]

Love from Marmite

Here’s a poem from Marmite in the UK, promoting the Love Marmite campaign focused on Valentine’s Day. Sorry I’m a little late posting it.
Duncan, oh Duncan
Oh Duncan MacLeod
We declare our love for you
And your reviews – oh so LOUD!
So whilst you’re working hard out
On the Gold Coast
We thought that we’d send you something
To spread on [...]

Telecom Heartscan Links NZ with China

Telecom and Flying Fish won a Silver Axis award in 2002 with Heartscan, a touching TV ad.

A man and woman keep in touch by email and phone. He’s in China, doing business. She’s in Auckland, New Zealand, pregnant, supervising a building project. “Keep in Touch”.

Credits
The Heartscan spot was developed at Flying Fish NZ by creative [...]

Sunsense Prevents Sun Damage

Skin care product Sunsense Anti-Ageing Face Moisturiser (Douglas Pharmaceuticals) was promoted in newspapers throughout New Zealand in 2006 in a print advertisement that responded to the rays of the sun. The moisturiser sold out within a week. The campaign won an Axis award in June 2007.
“To see what happens if you don’t protect your skin [...]

Monster.com Slots Dream On with Chemical Brothers

Monster.com, the job seeking web site in the United States, launched ‘Slots’, a TV ad in the ‘Your Calling is Your Calling’.

City workers move without moving on their work, to the lullaby-like sounds of the Chemical Brothers. It’s as though each person is a tram or a train confined to the tracks. One man dares [...]

Lifestyle Ultra Thin Body Painting

Lifestyle Ultra Thin Panty Liners are being promoted in South Africa in a series of print advertisements featuring a combination of body painting and retouching. There’s something about the delivery of this series that makes the reader stop and wonder. Long enough to note the brand but not long enough to work out the connection.

Credits
The [...]

Carlton Draught Sky Troop

Carlton Draught beer is returning to the Australian advertising scene with Sky Troop, a new installment in the Made from Beer campaign. The TV and cinema ad follows Horses, Canoe, Big Ad, and Flashbeer with an effects-filled spot featuring 300 blokes in bright yellow jumpsuits.

The Sky Troop ad is being launched this week in Australian [...]

Fit Into Your Old Clothes with Nestle Diet

Limiting your diet to Nestle Diet Yoghurt may help you fit into your old clothes. That’s the message in this campaign designed to show off slim legs and waists.

Credits
The Nestle Diet campaign was developed at CumminsNitro, Melbourne, by executive creative director Sean Cummins, creative director James Procter and Julie Poulter, art director Jason Hynes and [...]