O2 Keep Your Memories Safe with Bluebook
02 in the UK is promoting its online memory service, Bluebook, with a TV spot featuring snowflakes and sunrises. A woman stores sunrises, romantic moments, and snowflakes as symbols of her precious memories. Text messages and photographs can be backed up online, we’re told.
The Bluebook campaign was developed at VCCP, London, by copywriter Nathan White, art director Ben Davies, agency producers Brad Woodus and Laura Jayne.