O2 Keep Your Memories Safe with Bluebook

02 in the UK is promoting its online memory service, Bluebook, with a TV spot featuring snowflakes and sunrises. A woman stores sunrises, romantic moments, and snowflakes as symbols of her precious memories. Text messages and photographs can be backed up online, we’re told.

Hi memory in 02 ad


The Bluebook campaign was developed at VCCP, London, by copywriter Nathan White, art director Ben Davies, agency producers Brad Woodus and Laura Jayne.

Filming was shot by director Arran Bowyn via Bare Films, London, with director of photography Alex Melman, producer Maddy Easton, and production designer Marco Puig.

Post production was done by Danny Morris at Absolute Post. Editor was John Smith at The Whitehouse.