Lee LeeZardo and dancing colleagues have launched a new campaign for Pepsico’s SoBe Water, leading up to and during the Super Bowl.
The first stop-motion animation teaser features the domesticated lizard (Gumby meets Geico Gecko) talking to his parents on the phone, warning them that he’ll be dancing naked with a super model during the first [...]
Queensland Transport has launched a street advertising campaign this week reminding young drivers that police are conducting random drug tests on drivers. Police will conduct random roadside drug tests to detect any presence of THC (delta-9-tetrahydrocannibinol) – the active ingredient in cannabis/marijuana, methylamphetamine, also known as speed and ice, and MDMA (3 4-methylenedioxymethamphetamine) the active [...]
Here’s a few sites to watch the ads from the Super Bowl XLII, on February 3, 2008.
Tim Nunn is already writing away on the stories of the year at his extension of AdFreak, SuperAdFreak. Beginning around kickoff time, a handful of industry creatives, as well as Barbara Lippert and Eleftheria Parpis of Adweek, will be [...]
Bridgestone Tires are being promoted at the Super Bowl as the choice for drivers who want to get the most out of their cars. It’s Bridgestone or nothing in two television advertisements featuring Richard Simmons, Alice Cooper, an albino snake and 27 squirrels. The teaser below is all we have to see until the first [...]
ADESF (Associação de Defesa da Saúde do Fumante) challenged smokers in Brazil to rethink their habits with a print advertising campaign showing home interiors ruined by smoke. The tagline: “Your body is your home. Don’t smoke”. We’re shown the devastating effects of a fire on a kitchen, bookcase, bedroom and red sofa. “Seu corpo é [...]
Saab is running an international TV campaign for the eco-friendly BioPower, featuring a powerful combination of cinematography and soundtrack from Swedish group Oh Laura.
The Saab ad, filmed in muted colours, features elements of nature longing for release: a plant overshadowed by a bridge, a butterfly trapped in a window, an orca (killer whale) swimming in [...]
Suzuki in Australia commissioned a series of in-store posters to promote the Suzuki RM-Z450 dirt bike as the focus of extreme sports, using the tagline, “Invade Their Airspace”. A kite flyer, a parachutist and a pelican each show the evidence of motorbike tyre marks.
Credits
The Suzuki Airspace campaign was developed at Leo Burnett, Melbourne, by creative [...]
PC and Mac have taken their Apple advertising campaign on to newspaper web sites with “Quote”.
Screen shot courtesy of Frunny
PC, John Hodgson, climbs a ladder from a skyscraper ad to reach a leader ad on the web site to deal with the Wall Street Journal headline at the top, “Leopard is better and faster [...]
BBC World Channel set up a range of interactive billboards outlining different perspectives on world issues, promoting the channel’s launch in the United States. The billboards, erected in June 2006, invited New York pedestrians to vote on a range of world issues by texting 01 or 02.
Bird Flu. Imminent or Preventable?
Illegal Immigrants. Citizens or Criminals?
US [...]
Country Energy, a power company in NSW, Australia, commissioned Whybin\TBWA Sydney to develop an advertising campaign to show how they deliver essential services to country Australia.
Our apprenticeships help keep kids off the street. Country Energy’s apprenticeship program is one of the best in NSW. Hundreds have gained apprenticeships with us over the last six years. [...]
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