Strongbow the Fosters cider from Australia, features in an arty television commercial featuring a pastiche of electronic music, old fashioned orchard culture, and urban pranks. The creative team at Clemenger BBDO Melbourne sought to capture the sense of an urban orchard, bringing the apple cider season into the city.

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Citysearch.com.au, an online entertainment guide for Australians, worked with DDB Melbourne and the Kamen Brothers to confront the paralysis associated with Fear of Missing Out. FOMO usually hits on Friday nights after work, when 25-34 year olds get home and realise they don’t have a clue where to connect up for a night on the town.

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Alka-Seltzer is making the claim as antidote to Christmas hangovers in a humorous print advertisement focused on the former Soviet Union countries. A guy who’s eaten too much and drunk too much is about to discover what happens when you urinate on the cabling for the Christmas tree lights. “Hangover is dangerous”. An apt warning for the festive/New Year season and a step up from the earlier kitten in the sink and iron/phone scenarios.

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Sony Style Stores worked with Tronic Studios to showcase Sony products in a holiday flavoured television commercial using chocolate and gift wrapping. The Sony Style stores were planning product in-store displays fabricated from chocolate-colored plastic. Tronic came up with the idea of a video in which chocolate pours out of the sky to form larger-than-life Sony products.

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Motorola presents the Ming8 phone’s GPS capacity as the way to go in China. Don’t ask the monks. Don’t ask the chess players. And don’t ask the cart riders.

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La Fédération des producteurs de lait du Québec is busy promoting the culinary web site, Metsdelacreme.com. Using the “Add Cream” theme developed by the BBDO Montreal, the site offers a variety of dishes incorporating cream. The recipes are created through a process called molecular cuisine, which is to dissect the properties of a food for a list of aromatic molecules. The ingredient is then combined with other foods containing some of these molecules.

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The Palm® Centro™ smartphone is being peddled by a metro version of Santa Claus in the campaign, “Santa’s Gone Centro”. An online site, Text Claus, calls for text messages to be sent to the madeover Santa Claus, who has clearly lost years, weight and any sense of shame by using email, internet messaging, Facebook, voice and web mail. The campaign is also online at Facebook with downloadable music and imagery.

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