The Inspiration Room

Zune Eyes directed by Tokyo Plastic

The Zune, Microsoft’s answer to Apple’s iPod, is being marketed on television and computer screens with Zune Artist Films, a series of animated art videos around the theme of music, sharing and friendship. One particular video, “Eyes”, has got people talking.

A pink phallic-looking creature on legs (what Tokyo Plastic refer to as a ‘fleshy wonder’) wanders around aimlessly, relying on touch on account of having no eyes. It bumps into a much larger creature which turns out to have many eyes. In fact the new creature has the capacity to share it’s eyes and, after a bit of straining, pops one out for the little creature.

Zune Eyes has been uploaded to YouTube.

Click on the image below to play the video in YouTube

Credits

The Zune Artist Films campaign was developed at 72 Sunny USA by creative directors John Boiler and Glenn Cole, with copywriter Jason Norcross, art director Bryan Rowles, and producer Sam Baerwald.

“Eyes” was directed by Tokyo Plastic, a collective of designers (Sam Lanyon Jones and Andrew Cope) working in abstract graphic art expressed in design, motion and broadcast, with production company Picasso Pictures. Tokyo Pictures hosts ‘Zune Eyes as a 4.8 mb SWF video.

Gotan Project Music

Music for Zune Eyes is “Mi Confesión” from the Gotan Project album, Lunático. Gotan Project is an international trio -- Philippe Cohen Solal (France), Eduardo Makaroff (Argentina) and Christoph H Muller (Switzerland) -- who specialise in tango music with an electronic twist.

Download Zune Eyes as an 11.5 mb WMV video online at www.zune-arts.net

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This entry was posted on Thursday, January 4th, 2007 at 9:00 am and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: 72 and Sunny, Gotan Project, Microsoft, Picasso Pictures, Tokyo Plastic, Zune

Posted in Inspiration, TV Ads Cinema and Online Videos

3 Responses to Zune Eyes directed by Tokyo Plastic

1. David says:

   January 4, 2007 at 3:38 pm

   Hi Duncan,

   there’s a hilarious new Sprint Nextel commercial here in the US called “Dots”

   http://www.untitledfilms.ca/movies/Dots_30_b.mov

   I was wondering, could you find out the info for it?

   Happy New Year!

   Reply
2. Duncan says:

   January 6, 2007 at 8:20 am

   Thanks David for the link. I’ve written up the story and it will appear on Tuesday January 9.

   Reply
3. grace says:

   October 31, 2007 at 5:18 am

   That thing looks like a penis…

   Reply