Hong Kong Cancer Fund challenges Chinese women to make breast cancer examinations a priority with this series of ambiguous print advertisements. You’ve got time to dream and yet you have no time for a breast examination? A few minutes each month is all it takes for you to examine yourself against breast cancer. You’ve got time to to enjoy tea and yet you have no time for a check up? You’ve got time for leisure and yet you have no time to look after yourself?
The campaign was developed at Ogilvy & Mather, Hong Kong, by Bemice Lam and Mark Sung, with digital imaging by Janice Tsang, John Weston and Tony Chan.