Hong Kong Cancer Fund challenges Chinese women to make breast cancer examinations a priority with this series of ambiguous print advertisements. You’ve got time to dream and yet you have no time for a breast examination? A few minutes each month is all it takes for you to examine yourself against breast cancer. You’ve got time to to enjoy tea and yet you have no time for a check up? You’ve got time for leisure and yet you have no time to look after yourself?
The campaign was developed at Ogilvy Hong Kong, by Bemice Lam and Mark Sung, with digital imaging by Janice Tsang, John Weston and Tony Chan.